Equity & General staff at work in the office

About Equity & General

Equity & General Financial Services runs the Pecunia partnership. It gives the pension, investment and estate planning advice to the clients your firm introduces, and carries the regulatory responsibility for that advice.

1997
The year Equity & General was established

Equity & General is an FCA-authorised financial planning firm, building a wealth advisory group. In its partnership programmes the client’s interests come first, and the advisers and partner firms share in the value of the advice.

2008
Directly authorised since 2008, first by the FSA and now by the FCA, No. 474163. Check the register
1 planner
The same named financial planner works with your firm each time
In-house
Advisers, systems, compliance and administration, all within Equity & General
Mike Chan

Mike Chan

Director of Mortgages & Commercial Finance, Equity & General

Mike heads the Pecunia partnership programme. He is the person your firm deals with, from the first conversation to how the partnership is set up and run.

He also runs Equity & General’s own mortgage and commercial finance business.

mike.chan@eandgfs.com · 020 8396 0486 · The team

Working with a broking firm

Your firm keeps its existing permissions, its way of working and its client relationships when its clients take pension, investment and estate planning advice from Equity & General.

Equity & General carries out the fact-find, writes the suitability report and carries the regulatory responsibility for the advice it gives.

Your firm can also place mortgages through Equity & General on comparable terms.

An Equity & General financial planner meeting a client

Talk to us about a Pecunia partnership

Your firm keeps the mortgage and protection advice. Equity & General gives the pension, investment and estate planning advice, and a named partnership manager sets the arrangement up with you.