An Equity & General financial planner meeting a client

Insights for mortgage brokers

Articles on the moments in your existing cases, who does what between your firm and Equity & General, and how recurring value builds.

Pecunia, by Equity & General

The opportunity

Six moments in your existing cases

Six points in an ordinary mortgage case where a wider financial conversation opens naturally, and how the introduction to Equity & General handles each one.

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How it works

Who does what between broker and financial planner

How the work divides between you and E&G: what stays with you, what passes to us, and the regulatory line between introducing and advising.

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The opportunity

Referral fees and recurring income

How a one-off referral fee compares with a share in the ongoing value of the advice, for your income and for what your firm is worth.

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How it works

How an introduction runs

Each step of an introduction to Equity & General, from the sentence in the mortgage meeting to the update you receive, and which firm carries each step.

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The opportunity

What a mortgage leaves open at completion

The pension, savings, will and business questions a mortgage completion leaves open, and how to raise them with a client without giving regulated advice.

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How it works

Joined-up advice

What changes for the client and for you when the mortgage advice and the wealth advice come from people who talk to each other and work from the same picture.

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The opportunity

What your business is worth when you sell

How buyers value a mortgage business, why recurring income raises that value, and how a partnership with Equity & General builds recurring income into your firm.

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The opportunity

The case for building recurring value now

Why mortgage income rises and falls with the rate cycle, and why a second, recurring advice income built alongside it grows more the earlier it starts.

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The opportunity

Planning for the portfolio landlord

The pension, tax and estate questions portfolio buy-to-let landlords face, the signs you see in their mortgage cases, and how the introduction to E&G works.

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The opportunity

The self-employed client

Self-employed borrowers with irregular income: the pension, protection and tax gaps the mortgage paperwork shows you, and how the introduction to E&G works.

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The opportunity

The business owner’s mortgage

The pension, surplus cash, protection and sale-planning gaps you see when arranging a company director's mortgage, and where your permission stops and ours begins.

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The opportunity

First-time buyers and the advice they need later

The advice a first-time buyer needs over the following decades, from protection now to a pension, a bigger home and an estate, and how the broker who arranged the first mortgage stays involved.

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The opportunity

Later-life lending, equity release and the estate

How equity release and later-life lending affect a client's estate, and how the estate-planning conversation with E&G runs alongside the lending.

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The opportunity

Mortgages after a separation or divorce

Arranging a mortgage after a separation or divorce: you arrange the lending, and E&G advises on the pension, the protection and the will.

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The opportunity

Deposits funded by an inheritance

When a client funds a deposit from an inheritance: the questions the rest of the money raises about investment, tax and the client's own estate, and how to offer an introduction to a bereaved client.

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The opportunity

The second home and the holiday let

The tax, ownership, protection and estate questions a second home or holiday let raises, and how E&G advises on them while you arrange the mortgage.

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How it works

Reviewing a client's wider finances at a remortgage

At each remortgage you gather the client's whole financial picture. How to read it for pension, savings, protection and estate gaps, and open the wider conversation without giving regulated advice.

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How it works

When the fixed rate ends

How to use a fixed-rate maturity date as a prompt to ask the client one wider question about pensions and savings, without giving regulated advice.

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How it works

Where the wealth conversation fits between deals

How to use product transfers, rate holds and the years between deals to offer an introduction to E&G, without giving regulated advice.

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How it works

Protection advice you already give

Life, critical illness and income protection sit within your own permissions and follow straight from the mortgage. What to advise on yourself, where that stops, and how the wider planning becomes an E&G introduction.

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The opportunity

Keeping clients between deals

How introducing clients to wealth advice helps you keep them between mortgage deals, and the work one client can bring over the years.

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How it works

Contacting the clients in your back book

How to work back through the clients you placed years ago, what to look for in their files, and how each introduction to Equity & General runs.

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How it works

Making introductions a habit

How to build introductions into the fact-find, the consent step, the partner portal and back-book reviews so that they happen on every suitable case.

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How it works

Choosing between introducer and partner

A comparison of the two ways to work with Pecunia: the introducer model and the partner model that shares in ongoing assets under management. Who each suits, and how to start as an introducer and move up.

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How it works

What your compliance team will ask

The questions a broker's compliance function, network or PI insurer raises about a wealth partnership, with the answers: the introducer agreement, where the regulated liability sits, what data moves and when, and how you stay inside your permissions.

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How it works

Who advises your client

Who the E&G advisers are, what their advice covers, and how your client is looked after from the first call onwards.

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The opportunity

Pensions come into the estate for inheritance tax from April 2027

From 6 April 2027 most unused pension funds count towards the estate for inheritance tax. What that changes for mortgage clients who planned to pass their pension on, and where an introduction fits.

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The opportunity

Gifted deposits and the parents giving them

A gifted deposit puts a second household's finances on your file. What the lender needs from the parents, what the gift does to their estate and retirement, and how to introduce them.

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The opportunity

Joint borrower sole proprietor mortgages and the parents

A joint borrower sole proprietor mortgage adds a parent's income to a buyer's application and the full debt to the parent's name. What the parent takes on, how it meets their retirement, and where a planner comes in.

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How it works

Pension tax-free cash and the mortgage

Clients plan to use pension tax-free cash for a deposit or to clear a mortgage. How tax-free cash works, what taking it can set off, how lenders treat it, and where the pension decision has to come first.

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How it works

Interest-only mortgages at the end of the term

An interest-only client nearing maturity needs a plan to repay the loan. The lending options you can advise on, the pension and investment questions you cannot, and why the contact should start years ahead.

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The opportunity

Landlords moving properties into a limited company

Landlords ask brokers about moving their properties into a company. The lending you can advise on, the tax and estate questions you cannot, and why a landlord's retirement plan belongs in the same conversation.

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How it works

Consumer Duty and the introduction file

How the four Consumer Duty outcomes apply when a broking firm introduces clients to a financial planner, and what your file should show for each.

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How it works

When a joint borrower dies

What happens to the mortgage after a joint borrower dies, what the surviving client needs from their broker, the pension questions that follow, and when to offer an introduction.

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The opportunity

The client who has sold a business

A business sale changes a client's income evidence, their estate and their pension options at once. What it does to the mortgage, what it does to the planning, and why the introduction is best made before completion.

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How it works

Retirement interest-only mortgages and the pension

A retirement interest-only mortgage is assessed on pension income and repaid from the estate. Why that puts the client's pensions and estate in the same decision as the loan, and how to run both pieces of advice.

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The opportunity

First-time buyers and the Lifetime ISA

How a Lifetime ISA works on a first purchase, the timing and price limits that catch buyers out, and the savings and pension questions that follow the keys.

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How it works

Business protection for company directors

A director's mortgage rests on the company's profits. The key person, shareholder and relevant life cover you can advise on, and the shares, estate and pension questions that belong with a planner.

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How it works

Mortgage terms that run into retirement

A longer term lowers the monthly payment and moves the end of the mortgage past the client's working life. What lenders ask, what your file needs to show, and where the retirement income question goes.

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How it works

When a client asks about overpaying

Clients ask their broker whether to overpay the mortgage with a bonus or savings. The parts of that question you can answer, the comparison you cannot, and how to hand it over.

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Guides and client articles

Ten guides for brokers on where the advice line sits, networks, running the partnership inside your firm and the words to use on a case.

Plain-English articles for homeowners, to send to your clients when the question comes up on their case.

Talk to us about a Pecunia partnership

Your firm keeps the mortgage and protection advice. Equity & General gives the pension, investment and estate planning advice, and a named partnership manager sets the arrangement up with you.