
From the moment you notice on a case file to the advice being in place and the income coming back to your firm.
A completion with no protection behind it, a fixed rate ending, a client selling up, a portfolio landlord with a growing tax bill. It is on the case file you already hold.
One sentence, in approved wording for that situation, and the client’s consent recorded. You carry on with the mortgage and the protection.
A qualified financial planner meets the client, carries out the fact-find and makes the recommendation on pensions, investments or the estate, under Equity & General’s FCA permissions.
The partner portal tracks every introduction from the first conversation to the advice being put in place.
A share of the initial income, and of the ongoing value of the assets under advice for as long as the client stays advised, on terms agreed in writing first.
The subject of the advice decides who gives it. Pensions, investments and the investment side of estate planning sit with Equity & General.
If your firm is an appointed representative of a network, check what your network agreement allows before making introductions outside it.

Your firm can make its first introduction in the first month.
An introducer or partner agreement between your firm and Equity & General. Your own permissions, your network arrangements and your professional indemnity cover stay as they are.
You meet the Equity & General financial planner matched to your firm and agree which clients to start with.
An hour with your mortgage advisers on the moments to look for, the wording to use and where regulated advice starts.
Two or three clients you already had in mind. You can sit in on the first meeting with the financial planner.
What was introduced, what was recommended and what came back to your firm. Then you decide how widely to use the partnership.
Introductions come out of the completions, product transfers and annual reviews your firm already handles.
Qualified financial planners meet your clients, carry out the fact-find and make the recommendation. The same planner works with your firm each time.
Suitability reports, Consumer Duty evidence, the compliance file and the professional indemnity cover behind the advice.
Applications, provider paperwork, transfers and the annual review, handled by Equity & General’s administration team.
Client material your firm can use, reviewed by Equity & General compliance before it goes out in your name.
Every introduction tracked from the first conversation to the advice being put in place, with the stage each client has reached.
Your firm can also place mortgage business through Equity & General on comparable terms.
Your firm keeps the mortgage and protection advice. Equity & General gives the pension, investment and estate planning advice, and a named partnership manager sets the arrangement up with you.