An older couple at home looking at a phone together

Your clients need advice they are not getting

A mortgage client may arrange the largest borrowing of their life with you. The questions around it, about pensions, investments and what happens to the house and the family, need a financial planner.

9%
of UK adults paid for financial advice in the last two years
The lang cat, The Advice Gap 2025

When your clients’ finances change

A mortgage broker sees a client when their finances change: buying a first home, moving up, remortgaging, buying an investment property, borrowing later in life.

First-time buyers, growing families, landlords and people approaching retirement all come to you. You know their income, their commitments and their plans, and you can see when part of their finances has not been looked at.

Grandparents at home with their grandchildren

What is missing on the case file

Protection

A client completes on a house with a large mortgage and no cover, so a death or a serious illness would put the home at risk.

Pensions

A self-employed client or a company director pays down a mortgage while nothing goes into a pension.

Estate planning

An older client releasing equity has not made a will or looked at inheritance tax.

Investments

A client with savings building up holds them all in cash, where inflation reduces their value.

Where your permissions stop

Pensions, investments and estate planning are regulated financial advice, and giving it needs its own authorisation.

Your firm advises on

The mortgage, and protection where your firm holds that permission.

Your firm describes what it sees on the case file, offers the introduction and stays involved.

Equity & General advises on

Pensions, investments and estate planning, under its FCA authorisation (No. 474163).

Equity & General gives the recommendation, writes the suitability report and carries the regulatory responsibility for the advice.

A couple signing paperwork at home

What Pecunia changes

When you introduce a client to Equity & General, a financial planner gives the advice and works from the same picture of the client as your firm. You see the outcome in the partner portal.

The client gets advice on the rest of their finances through an introduction from you, which strengthens your relationship with them.

Your firm shares in the value of the assets built over time, from clients who will need advice for decades.

Talk to us about a Pecunia partnership

Your firm keeps the mortgage and protection advice. Equity & General gives the pension, investment and estate planning advice, and a named partnership manager sets the arrangement up with you.