An Equity & General financial planner meeting a client

Pension, investment and estate planning advice for your mortgage clients

Your firm keeps the mortgage and the protection. Equity & General gives the regulated advice on pensions, investments and estate planning, and your firm shares in the value of the assets it looks after.

How it fits around your firm

Your mortgage and protection advice carries on as now.

You see the moment first. A completion, a remortgage, a landlord adding a fourth property, a client in their fifties with a mortgage running into retirement. Each one has a pension, investment or estate question inside it.

You make the introduction. One sentence in a meeting you were already having, and the client’s consent recorded before anything is passed across.

Equity & General gives the advice. The fact-find, the recommendation, the suitability report and the regulatory responsibility sit with Equity & General.

Your firm shares in the value. As a partner, your firm shares in the long-term value of the assets under management built from your clients, for as long as they stay advised.

A broker and a colleague going through a case

How an introduction runs

Your firm and Equity & General each do their own part, and your firm sees every stage in its portal.

Your firmEquity & General
  1. 1

    Your firm joins

    Your firm

    A partner agreement with Equity & General and a named partnership manager. Your mortgage permissions and your network arrangements stay as they are.

  2. 2

    You notice the moment

    Your firm

    Something on the case file: a client with no pension in place, an interest-only loan near its end date, an inheritance arriving, a business being sold.

  3. 3

    The client agrees

    Your firm

    You offer the introduction, the client says yes, and the consent is recorded. Only the details the client agrees to are passed across.

  4. 4

    A financial planner meets the client

    Equity & General

    An Equity & General financial planner contacts the client and books a first meeting, which is free. You can sit in on it.

  5. 5

    Equity & General gives the advice

    Equity & General

    The research, the recommendation, the suitability report and the ongoing service. The regulatory responsibility is Equity & General’s.

  6. 6

    Your firm sees the result

    Your firm and Equity & General

    Your portal shows each introduction from first contact to the advice being in place, and the value building behind it.

What recurring advice income adds to a broking firm

Pecunia adds a second kind of income to your firm, alongside the procuration fees and broker fees you earn now.

Income

  • A share in the value of the assets under management built from your clients
  • Income that continues for as long as the client stays advised
  • A reason to speak to clients between mortgage deals

The value of your firm

  • Recurring income, which a buyer values separately from transaction income
  • Client relationships that stay active between rate changes
  • A record in your portal of every client advised and the assets behind them

This describes how recurring income is usually valued. It is not a forecast of any firm’s results. Commercial terms are agreed individually and are not a guarantee of income.

Six moments on your case files

Each of these happens inside a mortgage conversation you were already having.

A completion

A new mortgage and a new commitment, with the family’s pensions, savings and wills still to be looked at alongside it.

The completion

A remortgage

The client is already reviewing their finances with you, and the question of what the rest of their money is for sits next to the rate.

The remortgage

A portfolio landlord

Several properties, a company or a plan to form one, and decisions about tax, pensions and who inherits the portfolio.

The landlord

A first-time buyer

The start of a pension, a Lifetime ISA, and protection to go with the first mortgage.

The first-time buyer

A self-employed client

Income that varies, a pension to set up or build, and a business that might be sold one day.

The self-employed client

Later life

A mortgage running into retirement, equity release, downsizing or helping the children, each with an estate planning question attached.

Later life

Two ways to work with Pecunia

Commercial terms are agreed with your firm on the partnership call.

Introducer

Your firm introduces clients to Equity & General and is paid for the introductions that lead to advice.

  • Introductions to Equity & General financial planners
  • A share of the income generated
  • The partner portal and approved wording

Partner

Your firm shares in the long-term value of the assets under management built from its clients.

  • Everything in the introducer model
  • A share in the value of assets under management
  • The option to place mortgages through Equity & General on comparable terms

Partnership options in full

Few UK adults pay for financial advice

Your firm already meets mortgage clients at the point their finances change.

9%
of UK adults paid for financial advice in the last two years. The lang cat, The Advice Gap 2025.
The advice gap

Guides for brokers

All ten guides

Talk to us about a Pecunia partnership

Your firm keeps the mortgage and protection advice. Equity & General gives the pension, investment and estate planning advice, and a named partnership manager sets the arrangement up with you.